Born and raised in Würzburg Germany, Madeleine’s friends still remember the times as they were hanging out together and Madeleine was sitting with a box of pearls, crafting and making her first jewellery pieces. So it was just a matter of time until she founded her own jewellery label in 2011. Her source of inspiration are people who surround her, good conversations and activities. She analyses these impressions, takes her time to process these, adds influences of music, blogs, movies and photos so a image world develops in which the new collection is placed. Madeleine not only develops the new collection but creates a clear idea of the woman who wears her pieces and who she wishes to be part of the journey. The designer expresses her passion for her work with “be all in or all out, there is no half way. Passion is essential and it is the source of my energy”. She is a true believer in trusting herself as well as following her heart. Therefore, Madeleine Issing’s jewellery line is characterised by passion, constant change and the influences of friends and pop culture.